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Tribes: We Need You to Lead Us. Seth Godin

Tribes explores the concept of communities, where people are united by a leader and a shared purpose. The author shows how the Internet is breaking down barriers of time and geography, allowing new communities to emerge and grow, and emphasizes that leaders, not technology, are the key drivers of this change.

The book challenges everyone to think about leadership and the opportunity to lead their community – whether it’s employees, customers or like-minded people – and warns of the risks of remaining in the status quo if this opportunity is ignored.

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