Communications
How to reach community members? What channels to use to reach your audience? Here you can find some real cases and examples of the content, as well as articles dedicated to the internal and external comms.
Tools
What tools are useful for communications?
KPI
What are the key performance indicators in communications? How to define if your community communications are successful?
Content
What type or format of content should you pick in certain cases? How to make a content plan for community?
Target Audience
Whom are you trying to reach?
Goal
Why do you need community communication in general? What are the goals of community comms?
Channels
What channels are the best to reach your audience?
Internal communications
Target audience (TA)
TA segmentation:
-
by knoledge level (e.g.: Senior DevOps Engineers)
-
demographics (e.g.: all community members who are located in Bulgaria)
-
domain in which all community members are working (e.g.: healthcare).
Content examples:
-
newsletters/digests
-
info updates/letters
Email Marketing platforms:
SendPulse
Staffbase
MailChimp
Google Analytics
KPI:
Email open rate;
click-through rate;
etc.
Emails
Outlook
Gmail
Examples of conent:
-
newsletters/digests
-
regular updates
-
announcements
-
recognition
-
emergency comms
Email Marketing platforms:
SendPulse
Staffbase
MailChimp
Google Analytics
KPI:
Email open rate;
click-through rate;
etc.
Chats
Teams
Slack
Discord
Sub-channels:
general,
ask community,
community knows,
find metor,
etc.
Tools:
Microsoft Teams:
Polly
recognitze
Microsoft Whiteboard
Discord:
Text channels
Stage
Voice channels
KPI:
Community engagement (number of messages per user, number of messages per month)
Engagement (likes, shares, comments)
Corporate social media
Workplace
Examples of content:
Community achievements posts
Community updates
Events invitations
etc.
Tools:
shorten your links (Bitly, Cutly),
livestreaming tool, surveys, etc.
KPI:
Engagement (likes, shares, comments)
External communications
Social networks
Twiiter (X)
Community page
Community group
Examples of content:
-
post
-
article
-
survey
KPI:
internal analytics and statistics on LinkedIn:
-
Content (Impressions, Unique impressions, Selected Clicks, Reactions, Comments, Reposts, Engagement rate)
-
Unique visitors (page views: web and mobile)
-
Followers
Platforms
Quora
Dribble
GitHub
Контент для Reddit
-
news and articles
-
AMA (ask me anything) with community expert
-
polls/surveys to gather feedback
-
FAQ
GitHub content:
-
open source projects contribution
-
tutorials
-
guides
-
hakatons and events
KPI:
-
Engagement: number of comments, up votes and number of shares.
-
Business impact: website traffic, conversion rate.
-
Communiy growth: number of new community members.
-
Satisfaction rate within the community you can measure with the help of surveys, feedback, and retention rate.
Chats
Telegram
Sub-channels:
general,
vacancies,
community updates,
memes,
etc.
Examples of content:
posts
surveys
livestreams
KPI:
Engagement (number of messages from community, frequency of posting, number of likes, comments, shares)