Communications

How to reach community members? What channels to use to reach your audience? Here you can find some real cases and examples of the content, as well as articles dedicated to the internal and external comms.

Цільова аудиторія

До кого конкретно ви намагаєтесь достукатися?

Контент

Який тип чи формат контенту вам треба обрати в специфічному випадку? Як зробити контент план для спільноти?

Інструменти

Які інструменти будуть корисними для комунікацій?

Мета

Навіщо потрібна комунікація? Що ми прагнемо досягти нею?

Канали

Які канали є найкращими для того, щоб достукатися до вашої аудиторії?

KPI

Які ключові показники ефективності в комунікаціях? Як визнатичити чи ваші комунікації є успішними?

Internal communications

Target audience (TA)

Community members:

TA segmentation:

by knoledge level (e.g.: Senior DevOps Engineers)
demographics (e.g.: all community members who are located in Bulgaria)
domain in which all community members are working (e.g.: healthcare).

Content examples:

newsletters/digests
info updates/letters

Email Marketing platforms:

SendPulse

Staffbase

MailChimp

Google Analytics

KPI:

Email open rate;

click-through rate;

etc.

Emails

Outlook

Gmail

Examples of conent:

newsletters/digests
regular updates
announcements
recognition
emergency comms

Email Marketing platforms:

SendPulse

Staffbase

MailChimp

Google Analytics

KPI:

Email open rate;

click-through rate;

etc.

Chats

Teams

Slack

Discord

Sub-channels:

general,

ask community,

community knows,

find metor,

etc.

Tools:

Microsoft Teams:

Polly

recognitze

Microsoft Whiteboard

Discord:

Text channels

Stage

Voice channels

KPI:

Community engagement (number of messages per user, number of messages per month)

Engagement (likes, shares, comments)

Corporate social media

Workplace

Examples of content:

Community achievements posts

Community updates

Events invitations

etc.

Tools:

shorten your links (Bitly, Cutly),

livestreaming tool, surveys, etc.

KPI:

Engagement (likes, shares, comments)

External communications

Соціальні мережі

Facebook

Twiiter (X)

Community page

Community group

Examples of content:

post
article
survey

KPI:

internal analytics and statistics on LinkedIn:

Content (Impressions, Unique impressions, Selected Clicks, Reactions, Comments, Reposts, Engagement rate)
Unique visitors (page views: web and mobile)
Followers

Платформи

Quora

Dribble

GitHub

Контент для Reddit

news and articles
AMA (ask me anything) with community expert
polls/surveys to gather feedback
FAQ

GitHub content:

open source projects contribution
tutorials
guides
hakatons and events

KPI:

Engagement: number of comments, up votes and number of shares.
Business impact: website traffic, conversion rate.
Communiy growth: number of new community members.
Satisfaction rate within the community you can measure with the help of surveys, feedback, and retention rate.